Luxury storytelling: Telling Tales

Analysis might excite the mind, but it hardly offers a route to the heart—and that’s where we must go to motivate people.

“Form a multi-department working team to lead the development of a story.”

“Form a multi-department working team to evolve or redefine the story, broadening its relevance.”

“Start working regularly with individual functions to define and prioritize actions based on that story.”

“Create a governance structure to monitor and support aligned action.”

You simply “define an en external participation program across social, PR and communications,” and “re-examine the story if engagement remains low.”

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Reference

Stéphane Dangel 

http://writingboots.typepad.com/writing_boots/2013/08/can-you-turn-a-run-of-the-mill-storytelling-company-into-a-best-in-class-storydoing-company-yes-says-the-storyd.html

Steve Denning, MAY 2004. Telling Tales. [Harvard Business Review] Available at: https://hbr.org/2004/05/telling-tales. [Accessed 25 February 2017].

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