Analysis might excite the mind, but it hardly offers a route to the heart—and that’s where we must go to motivate people.
“Form a multi-department working team to lead the development of a story.”
“Form a multi-department working team to evolve or redefine the story, broadening its relevance.”
“Start working regularly with individual functions to define and prioritize actions based on that story.”
“Create a governance structure to monitor and support aligned action.”
You simply “define an en external participation program across social, PR and communications,” and “re-examine the story if engagement remains low.”