Reference Books

No Logo – by Naomi Klein

Chief Culture Officer – by Grant McCracken

True story – by Ty Montague

Semiotics – by Daniel Chandler

Jewelry & gem the buying guide – by Antoinette Leonard Matlins

Selling Today – by Gerard Manning

Strategic Brand management – by Kevin Keller

Principles of Marketing – by Philip Kotler

Selling the Invisible – by Harry Beckwitt

Selling Luxury – by Robin Lent

Luxury World – by Mark Tungate